The numbers behind the U.S pet population is a bit fuzzy. The American Pet Products Association reported 68% of U.S. households, in 2016, owned some sort of pet. The American Veterinary Medical Association, by contrast, recently reported a more modest 57% of households having a pet at the end of 2016. However, both studies did agree the U.S Pet population is steadily on the rise. An increasing pet population means that there are more pets who will need preventative, curative, or palliative healthcare. This is great news for veterinarians and provides a challenge for veterinary marketing teams everywhere.
In order to fully capitalize on the rising number of pet owners, veterinarians must effectively manage their online reputations, more specifically, your veterinarian reviews pages. Online reviews, when left unchecked, can be disastrous toward your reputation. Ever wonder if online reviews matter?
In this post, we will discuss five tips to help veterinary marketing teams improve online presence, leading to a stellar reputation.
Google controls a staggering 65% of searches done online. Getting listed on Google is a must-do for any business looking to have an online presence. Google My Business will provide your practice with the essentials to help pet parents find you, and connect with your business effortlessly.
We wrote a separate post on this topic , check out The Ultimate Guide to Google My Business. Getting listed is only part of your veterinary marketing strategy however, you need to actively nurture your online reviews as well.
If you want to be found by people who are searching through veterinary reviews, then you need to be listed on Yelp. With over 145 million unique visitors per month searching for local businesses, Yelp shouldn’t be overlooked by any business looking to be found online. In over 30 countries, creating a Yelp Business page allows you to connect with existing and potential customers then offer them ways to learn more about your practice. Potential customers can view basic information about your business such as opening hours, services offered, online reviews from previous clients or even view pictures of your facility. Customers can even post reviews and share photos or videos of their experience working with your veterinary practice.
Positive reviews from satisfied clients goes a long way in building trust with potential clients and can allow your practice to stand out from the competition. The same is true in regards to how you handle your bad reviews online. Your potential customers are watching 😉
For more information on getting started with Yelp read our post on getting a Yelp Business Account.
While Google and Yelp are excellent places to start, there are various other places where your clients can leave online reviews. Some of these include Facebook, Twitter for Business, Yahoo Local Listings and a plethora of other review sites. We recommend that you run a Google search for your business name, “veterinarian near me” and “veterinary + your city name”. See what comes up. The idea here is to identify where your name is showing up and what type of comments or veterinary reviews are associated with your profiles. Once you know the most common sites associated with relevant searches, begin managing your profile by responding to reviews and updating your business information.
Let’s hope that you never need it, but we wrote an excellent resource on Handling a bad review online.
Asking your new clients how they heard about your practice provides valuable information and is a great conversation starter. Knowing the source your clients come from allows you to identify what works and where you should invest more of your veterinary marketing efforts.
If this all sounds too complicated or too time-consuming, don’t worry. The simple truth is, that with the right online review management software, you can easily take control of your online reputation. 5starRocket Review Management platform provides you with the tools to make this process seamless, at a fraction of the cost of most other review management platforms out there. With the 5starRocket platform, you can utilize the benefits of positive reviews by allowing your happy clients to share their experience on review sites that matter to you. Our review platform also allows you to get ahead of your negative reviews before they are posted online. Click the link to get started on a risk-free 30-day free trial.