There are tons of articles on the internet highlighting the importance of online reviews. This is for good reason. Research shows that only 4% of adults ages 18-29, and 8% ages 30-49, never look at online reviews when buying something for the first time. Online reviews matters. It gives you the opportunity to gather customer feedback which is vital for growth and development. Business review sites play an important role in helping potential customers decide, when they are on the fence with a purchasing decision.
In order to get the most out of your positive reviews, it is important to share them with your potential customers. Online reviews are trusted just as much as personal recommendations and often nudge potential customers into making a purchasing decision.
A customer has several options at their disposal when leaving a business review. They can choose to leave a review on your website, on social media or on one of the many business review sites out there. As a business owner, it is important you are familiar with the various review sites in order to get the most out of your online reputation.
In this article, we will be taking a look at top-rated business review sites for Business to Business (B2B) and Business to Consumer (B2C) businesses. The sites listed in this post are not industry specific and are relevant to businesses in almost any industry. Industry-specific niche sites such as OpenTable for the restaurant industry won’t be covered in this article. Feel free to go through our guide on OpenTable.
Amazon first began allowing customers to post online feedback back in 1995. Many critics thought allowing customers to rant about products in public would be disastrous for an online retailer. Today, Amazon is one of the most influential business and product review sites in the world.
On Amazon, products are rated on a five-star rating scale, which is further broken down by percentage of reviews per star. In addition to the star rating system, the most helpful and the most recent customer reviews can be viewed on your product page.
Angie’s List is an online directory of U.S based home service businesses. It was founded in 1995 and have seen tremendous success over the years. Angie’s List allows users to read and publish reviews of local businesses and contractors. Reviews are given on a scale of A to F. In order to reduce the number of fake or misleading reviews, users are not
allowed to leave reviews anonymously. The platform also allows companies to respond to business reviews posted about them.
Check out our Angie’s List Membership resource guide.
The Better Business Bureau (BBB) has been around for quite some time. Established in 1912, the BBB is a non-profit organization which evaluates businesses across all industries against a set of best practices for how businesses should treat the public. The Better Business Bureau is not affiliated with any governmental agency. To avoid bias, the BBB’s policy is to refrain from directly recommending or endorsing any business, product or service. The BBB allows businesses to host their Business Profile on their website. A business profile includes a general overview of the business, the company’s accreditation status when is an A – F rating, a history of complaints made about the business and whether they were resolved and customer reviews. This allows potential customers to make informed decisions.
Check out our guide on getting listed on the BBB
Capterra is an business review site that aims to help businesses find software solutions for almost every need of a business. The U.S based business was established in 1999 and is geared towards SaaS companies. Capterra features an internal search engine that allows users to search for software based on industry, software type or industry. A user would be able to view valuable information about the software including features, pricing, review, etc.
Further resources: Capterra Reviews – Growing your reviews
Choice is an Australian non-profit consumer organization founded in 1959. The aim of the organization is to provide up-to-date information that allows individuals to make informed consumer decisions. The review site independently tests products and services and provides performance reviews to their members. Members are allowed to rate and discuss specific products and brands with other Choice members. If you are doing business in Australia, we recommend encouraging those who are on CHOICE to leave business reviews there.
ConsumerReports is a non-profit organization which was founded in 1936. The organization rates and recommend products after testing. To ensure that all product recommendations remains unbiased, ConsumerReports accepts no advertising or sponsorships and all products reviewed are paid for by the organization.
Facebook certainly needs no introductions. With over 2 billion active monthly users, Facebook is by far the largest social media platform. One lesser known features of Facebook is its Ratings and Reviews. One possible reason for this is that this section is not enabled by default. Read our guide on how to enable Facebook reviews.
Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page (located on the left of your page), click the grey stars to choose a rating, and then write an optional business review.
With over two and a half million monthly users, FinancesOnline is one of the fastest growing platforms for Business-to-Business (B2B) and SaaS software reviews. To ensure that reviews are genuine, each reviewer is authenticated via Linkedin. FinanacesOnline have been featured on Time, Forbes, Wired, Business Insider and more.
If you own a brick and mortar business and depend on walk-in traffic, Foursquare should not be overlooked. Foursquare is a local search-and-discovery mobile app which provides search results for its users. It currently has over 55 million active monthly users. The platform allows users to check-in at various locations and business and also leave business reviews on the app.
Similar to Capterra, G2 Crowd helps users find the right software solutions and services for their business. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use, to pricing, security, and support.
Have you ever searched for a business on google and found tons on information on that business including opening hours, contact info, photo, reviews and more? That’s Google My Business. Google’s algorithm uses distance and location ranking parameters to deliver improved local search results. In order to get the most out of your Google My Business, your account needs to be verified.
Check out our complete guide to Google My Business.
HundredX is a review site and a customer service tool. After creating a HundredX account, businesses can have customers leave feedback through the platform. HundredX provides tools to automatically send out surveys and collect feedback on behalf of your business. Reviews on HundredX remains private, which means negative reviews can’t impact potential customers.
If you are a retailer in the beauty sector, you should consider Influenster. The website features customer reviews on consumer products such as skincare, makeup, hair, and other beauty products.
Manta is a review site that helps small-to-medium sized businesses (SMBs) connect and interact with potential customers. Unlike most business review sites on this list, which focuses mainly on reviews, Manta focuses on connecting potential customers to SMBs. As a result, consumer reviews are only visible individual listing page.
This Swedish-based review website was launched in 2007. The website allows users to read reviews and compare prices of a wide range of products.
If you are in the hotel, travel, restaurant or airline industry, then you should definitely consider TripAdvisor. With over 500 million reviews of hotels, restaurants, attractions and other travel-related businesses from 315 million reviewers, TripAdvisor is the largest social travel website in the world. Many travelers visit TripAdvisor before making a trip because the website is an excellent resource for travel guides, rental listing, and the lowest airfares.
Trustpilot is a customer review website which was founded in 2007 in Denmark. The platform has since expanded into 65 countries worldwide (including the US). The platform helps businesses proactively collect customer reviews. With over one million new reviews each month the platform is rapidly growing.
Like Capterra and G2 Crowd, TrustRadius helps users find the best software solutions for their business. To ensure its authenticity, each reviewer is verified via Linkedin. In addition to browsing reviews, users can do side by side product comparisons.
Twitter really stands out from this list. Unlike all the other platforms, Twitter doesn’t have a “review section”. However, since tweets are indexed by Google, reviews left on Twitter can help with SEO. This means a user’s tweet (review) could pop up in the SERPs when someone’s searching for reviews on your business.
Similar to Google My Business, Yahoo! Local Listings allows users to write and post reviews of local businesses, The platform uses a five-star rating system. Because Google dominates search engine market share, we would recommend focusing your efforts on Google My Business. Having said that, being listed on multiple platforms can only improve your chances of being found.
Yelp is a business directory service that lets consumers rate businesses on a five-star scale. Setting up a Yelp business profile is free and can be done by any business, regardless of industry. Members of the Yelp community can review a business on the platform. The platform also allows businesses to respond to reviewers. Review sites like Yelp have become very popular in recent years.
In order to get the most out of your business review sites, it is important to keep track of where your customers are leaving those reviews. Unfortunately, this can be a daunting task which takes time and effort. Time which can be invested in other ways. The good news is that you can take control of your online reviews using online review management platform. We offer best in class service at the most affordable prices. 5starRocket offers a 30-day free trial with no credit card required.