Online reviews of your Software business are extremely important. According to Moz, 67% of consumers are influenced by online reviews. Data from Capterra shows that 67% of software buyers want to read at least 6 reviews before purchasing. Meaning, you need SaaS software reviews for your business. Despite the fact that online reviews are so important and heavily impact the decision making process, many Software businesses struggle to generate many quality reviews.
In this post we will take a look at 6 tips that you can implement today to help grow software reviews for your business.
6. Create company profiles on relevant review sites
Many potential customers are looking for information on review sites before making a purchasing decision. It is important that you have a strong showing on the review sites that matters to you.
If you’re a SaaS business, you won’t be looking into Yelp or TripAdvisor; you want to be on G2 Crowd, Capterra, GetApp, Software Advice, and others.
Having company profiles on their review sites also comes with added benefits such as SEO boost and increase web traffic.
5. Simply ask
Sounds simple, doesn’t it? 70% of consumers will leave a review for a business when asked, without any incentive. You’d be surprised how many businesses fail to simply ask their customers to leave an online review. There are various ways a SaaS business can ask for a review. Let’s take a look at a few.
4. Use the power of social media
Within minutes, a message shared on social media can reach millions of people all over the world. Why not utilize this massive platform to your advantage. Frequently sharing your positive reviews on social media will reach potential customers and also encourage others to share their experience as well.
3. Make it easy for a customer to leave a review
When creating your own in-house process, keep it simple: use a rating system and ask only for essential information. If you make the process complicated or too intrusive, you will lose traction with customers.
Reviews that are left exclusively on your site are not as effective as those left on a relevant review site like Capterra or G2Crowd. You can also display a button that will lead reviewers to relevant review sites. Ensure that the process is mobile-friendly.
2. Incentivize reviewers
Offer customers who leave a review a special incentive. Offer your customers a gift card to their favorite store or restaurant, send them free branded company merchandise, you can even offer a discount on their current software subscription or a premium add-on for their account. Use whatever kind of incentive works best to get your customers to leave reviews. This said, some review sites frown on incentives for reviews, so please read each platform’s Terms of Service.
Get an online review management platform
FInd an online review management platform that is right for your SaaS business. Be sure that the platform has the right set of feature for your company and provides great value for money. While there are several review platforms out there, 5starRocket sets itself apart by having a rich set of online review management features while being very competitively priced.
5starRocket allows your customers who have shared positive feedback to effortlessly share a review on popular sites that matter to you. We also allow you to get ahead of potentially damaging reviews before they are posted online.
Conclusion: Managing your online reviews is important especially for a SaaS business yet many don’t do an effective job. The review tips above can be implemented relatively easily. I would recommend starting with an online review management platform, as it takes care of points 3, 4 and 5; easy to leave a review (Tip 3), send an email campaign (Tip 5) and use the power of social media (Tip 4). 5starRocket allows you to get your feet in the door for free with a 30 day free trial.