There is no denying the importance of staying in contact with your customers. Creating an account with 5starRocket is a huge party of any online reputation management strategy. In this digital age, one of the most effective methods of contacting your clients is through email communication. In a recent report it was shown that 95% of consumers use email and 70% open emails from their favorite companies (hopefully you).
Whether you are an online or brick-and-mortar company, it is vital that you stay in touch with your customers not only to increase retention, but to gain valuable customer feedback.
Here are a few tips on how to collect email addresses and grow your email list of customers.
Business card fishbowl: This is one of the easiest methods to collect email addresses. This does not require your customer to fill out any information, simply them to drop their business card into the bowl. Not all of your customers may have a business card so be sure to leave writing materials nearby. In return they will win something of value from your company and you will collect a lot of email addresses.
At checkout: A great time to ask for an information is when the customer is already writing. Use the opportunity when your customer is signing his/her credit card receipt. It’s as easy as asking “Would you like to leave your name and email so that we can follow up with you on today’s experience?” or “Can I have your email so that we can send you periodic news on what is happening with … your business name.” Make this part of your everyday best practices.
Live events: Events are a great place to get email addresses. Whether you’re collecting business cards or having people fill out a form to join your list. Hosting a Chamber of Commerce mixer? Maybe an exclusive “Invite” only event. If you are hosting an event, and will have people in your store, you can collect email addresses. If you aren’t hosting events, you can do so for a relatively low cost in many cases, so maybe you should consider it.
Train/incentivize your employees: In many cases, your employees are the face of your company and are the only point of contact with your customers. Train them on how to effectively ask for the customers’ information and motive them by offering an incentive. You can’t be there every moment of the day. If you can effectively train your staff to collect email addresses, then you will grow your email list, and have more opportunities to send them feedback requests from 5starRocket.
Provide value: Website visitors will be more inclined to give their information in exchange for something of value. They should have a clear answer to the age-old question: “What’s In It For Me?” Here are a few suggestions.
Pop Ups: Though mildly annoying grabs the user’s attention and can’t be missed. Be sure to place them in prominent places. Instead of a standard pop up, try using a scrolling box which pops up as the client scrolls down the landing page.
Another effective method is to allow your pop up to be triggered while the user is leaving your website. If it pops up while people leave your site (this assumes they were interested enough in your company to poke around, but maybe not engage yet). It can ask them to sign up for your offers or newsletter, which many of your readers are likely to do on their way out.
Loyalty programs: Setting up a loyalty program will help build your email list as well as provide your customers a reason to keep walking through the door. Be sure to offer rewards for repeat business as well as for holidays, birthdays and anniversaries.
Facebook Ads: Facebook is an excellent place to collect email addresses. Facebook allows you to target your ads to very specific audiences using geo, gender, age, and interest filters. If the value of your services or products makes sense, then FB ads might make sense for you. Create Facebook ads around an offer or incentive, or even your newsletter itself. Link people back to your opt-in form/sign-up landing page from that ad.
Collect emails through your signature: Put a signup link in your email signature. This way the people you communicate with via email will always have the opportunity to sign up for your newsletter.
Growing your email list can be very valuable. Collecting email addresses allows you to get valuable customer feedback to help grow your business, or to grow your email marketing presence, or both!
5starRocket takes this a new level. Not only will you receive valuable feedback but your customers can effortlessly share their positive reviews online. This helps you with online reputation management for sure. It also allows you to get ahead of those not so flattering reviews before they become public.
Positive reviews help future customers make a purchasing decision. According to BrightLocal’s Local Consumer Review Survey, 85 percent of consumers trust online reviews as much as personal recommendations. If you want to be in command of your online reputation through online review management, there is no time like the present.
Check out our pricing options for online reputation management.