Being active on social media can provide tremendous value to a small business. But, with so many options out there it can be tough deciding which social media platform you should invest your time and efforts on. In this post, we will take a look at one of the leading social media platforms; Twitter for business, and why it is a popular option for so many businesses today. We will also walk you through the steps in creating a Twitter business account.
Let’s take a look at why so many companies are using Twitter for business and how Twitter can help your business.
Connect with Customers: With over 250 million active users, Twitter is a great place to reach and get connected with potential customers. It also provides a great opportunity for small businesses to connect with existing customers and interact with them. This allows business owners to get valuable feedback and resolves customer’s complaints.
Gain Insights into Your Competitors: Twitter was founded on the principle of open communication. The ability to easily access and share communication with the fellow community members present on the platform is awesome. This means that through your Twitter business account, you can listen to customer feedback and complaints that competitor’s customers share… publicly.
Customer Insight: Because Twitter allows you to see open conversations, you have the ability to gather tons of useful information. Using Twitter for business you can discover what people are saying about your company; everything from customer complaints to recommendations. This is important for maintaining your brand image and reputation.
Here are some Twitter-based tools that will help you save time and optimize this process. If you plan to really utilize this, the tools below can help with scheduled postings, multiple user access, etc. We manage our account manually and you can too as an alternative.
Twitter Ads – Marketing Gold: Because of its openness, Twitter has an abundance of data about customers. Through your Twitter business account, you can view customer interests, their websites and their profile bios. Together, this information helps you identify customer persona. Twitter ads provide you with a variety of demographic data and allow you to target your ads towards the persona of potential customers.
Customer Support/ Real-Time communication: Twitter allows for real-time 2-way communication. Companies like GoDaddy and Dell (among many others) are using Twitter as a support portal as it increases the responsiveness of your support team. This definitely will help you in improving customer satisfaction as you will be able to solve problems within minutes as opposed to taking days in sending emails back and forth.
Increase Traffic to Your Site: In addition to the aforementioned marketing benefits, Twitter for business also helps with search engine optimization. Since tweets are indexed by Google, popular tweets from your brand could show up on the first page of search results. This could lead to increased followers, engagement, and click-throughs to your site.
Increased traffic ultimately leads to an increase in brand visibility and increased sales.
Now that we have looked at some of the benefits of Twitter for business, we will take show you how easy it is to set up your Twitter business profile.
Step 1: Go to Twitter.com and click Sign up to create a Twitter business account: You will be prompted to enter your name and phone number. You would have the option to enter you email address rather than using your phone number.
Twitter only allows one account per email. If you have a personal Twitter account, you will need to use a different email to set up your Twitter business profile.
Step 2: Customize your experience – select the options that best suit your needs.
Step 3: Ensure that your name and email was entered correctly and click “Sign up”
Step 4: Enter your verification code. Twitter would send a 6-digit verification code to the email you have entered. Enter that code in the space provided.
Step 5: Create your password. This needs to be 6 characters or more.
Step 6: Upload your profile picture (Avatar): This helps build your Twitter business / brand identity. Choose an image that is relevant to your brand such as a logo. Maximum file size 700MB.
Step 7: Add your bio. This is a brief (160 character limit) description about your business. Get straight to the point.
Step 8: Your timeline: Twitter will acquire about your interest in order to build your timeline. You can select topics that are relevant to you or skip this step by clicking Skip for now in the top right corner of the box.
You would then be required to follow someone you may know. You are required to select at least 5 people. This process is required to help build your timeline.
Step 9: Turn on notifications by clicking on Allow notifications. This would notify you of incoming tweets and alert
That’s it! Your Twitter business account is officially created and ready to go. You can customize the look of your Twitter business account by editing your twitter business profile. You can do you by simply clicking the Edit profile button.
From here you can change your profile picture, upload your custom banner, edit your name, bio, location, add a website, birthday and change your theme color.
Conclusion: Twitter is a powerful social media platform which is rapidly growing. Because of its openness, it provides a great opportunity to gather customer and competitor insights. We also saw how Twitter for business can be a powerful marketing and promotional tool. Twitter is really used by a lot of industries, especially folks relying on SaaS reviews. Hopefully you get a since of how you can be using Twitter for business. You can improve your brand’s reputation on Twitter by funneling your positive reviews through 5starRocket. 5starRocket is a feature-rich online review management platform that helps you improve your brand reputation online. Get a risk free 30-day trial with no credit card required.