Automotive

For a lot of people, getting their car repaired, or buying a new one, is a somewhat painful process. No matter which way you slice it, customers are in a vulnerable position. They need your expertise to get their car back in working order, or are about to lay down a huge chunk of money on a car they hope is worth it. Given the dependency of most Americans on automobiles, they don’t have a lot of flexibility on location or timing of the repair or purchase. They need a quick way to effectively analyze your business. The best resource they have to verify that your business is honest, fair, and competitively priced, is online reviews.

For a lot of people, getting their car repaired, or buying a new one, is a somewhat painful process. No matter which way you slice it, customers are in a vulnerable position. They need your expertise to get their car back in working order, or are about to lay down a huge chunk of money on a car they hope is worth it. Given the dependency of most Americans on automobiles, they don’t have a lot of flexibility on location or timing of the repair or purchase. They need a quick way to effectively analyze your business. The best resource they have to verify that your business is honest, fair, and competitively priced, is online reviews.

Online reviews from real customers convey how individuals felt when they walked off your lot with a brand new car, or out of your shop with a freshly repaired one, like no other source. These stories from other people, especially in a sector where the customer doesn’t necessarily have the upper hand, make a huge impact on potential customers. The old stereotype of haggling over every dollar with a car salesmen, or getting ripped off by a mechanic, is still very much alive and well. Your happy customers will let people know that your business breaks the mold. You just have to make sure they are heard.

Satisfied customers don’t always take the time to write a review. As part of a comprehensive approach to reputation management, it is your job to round up reviews and get them published. Detailed stories from people that walked away knowing they got a fair deal are priceless in this business.

5starRocket is a simple tool to help you gather and respond to reviews. It gives you a direct hand in managing online reviews of your automotive business. If you play an active part in getting your customers to tell their stories, you have the power to make their experience engage new customers.

5starRocket has a host of features that make review management pretty painless. You can upload customer emails to 5starRocket individually, so your salesmen or repairmen can get contact information from customers on the spot, without much hassle. Additionally, the system offers multi-location support so you can filter reviews by location to easily compare customer satisfaction between locations. Keep track of all your reviews on the 5starRocket dashboard, and receive negative review alerts to make sure you can address a negative review as soon as possible. See a complete description of features here.

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