Customizing the content of your emails

Important: Make sure to validate your JSON data before saving it into your account. We recommend using a tool like JSONLint to validate your data.

This is an advanced configuration for technical users. Do not attempt to modify this if you’re not sure how to do it. An invalid input could break your emails.

Can I use HTML in the customization object? At the moment, it’s not possible, but you can contact us to discuss alternative ways to meet your needs.

Using merge tags

Making your emails feel personal is a proven way to increase response rates and get more valuable customer feedback. So we allow you to use special tags inside your custom content that will be automatically merged before sending your emails.

The merge tags available are:

[first_name] [last_name] [company]

As an example, you can write the main title in the feedback request email like this:

"feedbackRequest": {
  "title": "Thank you for visiting us, [first_name]!",
}

Which parts can I customize?

The following code snippet is a complete JSON object with all the possible customization you can make to your email templates. Feel free to use all of them or remove the ones you don’t want.

Note: We’re working on adding more customization options!

{
  "company": {
    "name": "",
    "signature": "",
    "logo": "",
    "address": ""
  },
  "feedbackRequest": {
    "preHeader": "",
    "title": "",
    "subtitle": "",
    "intro": "",
    "footer": ""
  },
  "feedbackReminder": {
    "preHeader": "",
    "title": "",
    "subtitle": "",
    "intro": "",
    "footer": ""
  },
  "shareReminder": {
    "preHeader": "",
    "title": "",
    "subtitle": "",
    "intro": "",
    "footer": ""
  },
  "stars": {
    "horrible": {
      "title": "",
      "icon": ""
    },
    "bad": {
      "title": "",
      "icon": ""
    },
    "regular": {
      "title": "",
      "icon": ""
    },
    "good": {
      "title": "",
      "icon": ""
    },
    "excellent": {
      "title": "",
      "icon": ""
    }
  }
}